Fjällräven Polar - Customer loyalty and sustainability as success factors in the outdoor market

• Adventures in the Arctic: What makes Fjällräven Polar so special
• Inspire and retain customers: The power of emotional experiences
• Living sustainability: Fjällräven as a pioneer in environmental protection
• Fjällräven Polar: Experiences with responsibility
• Fjällräven at ISPO Munich: A preview

An event in the Arctic wilderness, with people from all over the world experiencing an extraordinary adventure: gliding through snowy landscapes with sled dogs - that's Fjällräven Polar.

The expedition is part of Fjällräven's mission to inspire people for nature. The company shows that anyone can experience the wilderness. This not only creates unforgettable moments, but also a special connection to nature and the brand itself - ideal for Fjällräven's marketing and brand identity.

The dog sled expedition has been taking place for many years, bringing Fjällräven's values to life: Adventure, community and respect for the environment. And it is precisely these messages that the participants take home with them - a personal bond with Fjällräven that is second to none.

In short: Fjällräven Polar makes the brand tangible. The event is an invitation to discover the world and take responsibility for it. It shows what Fjällräven is all about: a love of nature and a desire to protect it.

Fjällräven Polar shows like no other event how a brand can create lasting customer loyalty through emotional experiences. Unforgettable moments are created on the expedition. Participants experience nature in its most pristine form and overcome challenges together. It is precisely such experiences that remain in the memory and create a deep connection with the Fjällräven brand.

The strategy behind this is clear: Fjällräven focuses on authentic experiences that make not only the products but also the brand's ideals and values tangible. A thirst for adventure, closeness to nature and community, which creates long-term relationships:
You become part of a global community that shares similar values and passions. This sense of belonging often turns customers into real brand ambassadors who carry their experiences and Fjällräven's message into their environment.

The event is therefore an important part of Fjällräven's brand strategy. It shows how customers not only buy products, but also become part of a movement. In this way, Fjällräven strengthens loyalty to its brand and creates an emotional connection that goes far beyond the actual products.

The event teaches participants respect for nature and shows how outdoor experiences can be made sustainable. This approach reflects the company's conviction that adventures like these can only take place in the future if nature is preserved.

However, Fjällräven attaches great importance to environmental awareness not only with Fjällräven Polar, but in all areas. As early as 2009, the manufacturer decided to remove PFCs from its products. These are chemicals that are often used for water-repellent coatings, but are harmful to the environment in the long term.

The process of phasing them out was complex and required considerable investment in research and development. But Fjällräven worked closely with suppliers to find innovative, environmentally friendly alternatives. And one thing is clear: the decision was an important step on the road to sustainable outdoor products.

Today, Fjällräven is a pioneer in the industry, while many companies will not act until 2025. This is when a legal ban on fluorocarbons comes into force. Fjällräven shows that responsibility cannot wait. Sustainability is an ongoing process, but the company remains true to its mission: to minimize the impact on the environment and develop products that help people experience and protect nature.

With Fjällräven Polar, the company wants to convey a positive attitude towards nature and encourage participants to take responsibility for its protection. Because each of us can do our part: in terms of consumption.

And Fjällräven is also aware of its responsibility. The company pursues a clear corporate social responsibility (CSR) strategy, which is reflected in concrete figures. In 2023, 73 percent of the fibers used were made from preferred materials - a sharp increase compared to 63 percent in the previous year. 89 percent of the wool came from preferred sources, and 97 percent of the cotton was organic.

But Fjällräven does not only promote sustainability in production. In 2023, around 18,000 items were repaired worldwide. A big leap when you consider the 5,000 repaired items from 2021. This shows how the company prioritizes sustainability. Customers are also encouraged to look after their equipment and reuse it year after year.

And Fjällräven ensures the longevity of its products through durable materials, functionality, timeless design, repairability, fit and comfort.

But back to the event: Fjällräven Polar combines nature experience and adventure with responsibility. The event shows how the brand lives its values and combines environmental awareness with an emotional experience. Participants learn how to treat nature with care and integrate this attitude into their everyday lives. As multipliers, they spread Fjällräven's message and inspire others to do the same.

Fjällräven will be present at this year's ISPO Munich in December and will provide exciting insights into the latest products and projects. You can find the brand at booth A1.404. ISPO Munich is the perfect platform to showcase innovation and sustainability - and Fjällräven fits in perfectly.

At ISPO Munich, Fjällräven will not only show its current product innovations, but also give a glimpse into the future - the Fjällräven Polar event will be the focus.

ISPO Munich is an excellent opportunity to talk to interested parties and business partners about Fjällräven's commitment to sustainability, the brand's values and innovations in the outdoor sector

If you want to learn more about Fjällräven's mission, you've come to the right place. Visit Fjällräven at ISPO Munich and be inspired by the latest ideas and products.