ISPO Brandnew is the leading competition for international start-ups in the sports business. In 2024, an interdisciplinary jury of sports experts honored the most outstanding newcomers in the categories Outdoor, Snowsports, Performance, Sportstech and Sustainability. The winners of the individual categories impressed with pioneering innovations in the areas of sustainability, design, quality, functionality and technology. The Overall Winner, Vitaloop, was finally chosen live by the audience at the ISPO Brandnew - Founders Fights Finals at ISPO Munich 2024.
The Vitaloop FlexGuard Water Filtration Bottle from the Outdoor category offers an innovative solution for making clean water available anytime and anywhere. The bottle uses state-of-the-art filtration technology that effectively removes contaminants such as bacteria, microplastics and other impurities from the water - in real time and without additional effort. Thanks to the innovative FlexGuard technology, the bottle remains light, compact and easy to transport - ideal for use in nature or when traveling.
Nutrion by Alivion is a precise breath analyzer designed to measure the current status of fat burning. With a simple breath, the device analyzes specific biomarkers in the breath and provides accurate metabolic data within two minutes. The device is based on scientific research and is specifically designed to help people better understand and optimize their fat burning. Nutrion is handy, easy to use and works seamlessly with an app that presents the measured values in an easy-to-understand format.
Cirql Zero is an innovative foam solution for shoe midsoles that is both industrially compostable and biodegradable. Cirql Zero uses a proprietary polymer blend produced by supercritical foaming with inert gases. This results in a lightweight, comfortable and durable midsole that can be customized for different shoe categories, from athletic to luxury. At the end of the product life cycle, Cirql Zero exceeds the industrial compostability standard of 90% degradation within 180 days, meaning it is fully compostable in industrial composting facilities.
BreezeLabs revolutionizes respiratory monitoring during training by using standard headphones with an integrated microphone. Without additional devices, runners can track their breathing rate precisely and gain valuable insights into their performance. The technology is based on advanced AI that recognizes and evaluates breathing signals in real time. With its ease of use and integration into existing training routines, the BreezeLabs solution appeals to both recreational athletes and professionals. By using conventional headphones, the technology remains easily accessible and flexible.
