Fashion brands that conquer the Olympics

Instagram comments such as "You won the gold medal for throwing down looks", "This is the first gold medal for team Mongolia before the games even started" or "This is truly an amazing art piece" speak for themselves. The artistic uniforms for the Mongolian team are currently conquering social media and the fashion world. No wonder, because the sisters from fashion label Michel&Amazonka have outdone themselves. The details are breathtaking: the Soyombo, Mongolia's national symbol, the Eiffel Tower, the Olympic flame and the legendary rings adorn not only vests, skirts and capes in red, blue and gold embroidery, but also accessories such as bags, earrings and belts. So it's no wonder that each garment takes around 20 hours to make.

Breakdancing is celebrating its Olympic premiere this year and the Dutch dance team is more than ready thanks to The New Originals. The Amsterdam-based brand has been making "performance clothing for creatives" since 2015 - the perfect match. When developing the outfits, The New Originals works closely with the dancers. The result: casual, chic baggy tracksuits in 80s style, in perfect balance between the brand's own branding and the iconic bright orange of the Netherlands.

Never before has there been such a great integration of indigenous patterns at the Summer Olympics. The ASICS collection for the Australian team not only features the national colors of gold and green, but also Aboriginal and Torres Strait Islander prints. These were created by Paul Fleming, an Indigenous artist who represented Australia in boxing at the 2008 Olympic Games in Beijing, and Indigenous artist David Bosun. Both artists were inspired by the importance of the Olympic Games as a hotspot for culture and diversity. Fleming's artwork is entitled "Walking Together" and Bosun's artwork is entitled "Ngalmum Danalaig (Our Way of Life)".

Ralph Lauren has accompanied the USA team since 2008 and thus nine editions of the Olympic and Paralympic Games, and the typically American brand will also be dressing the athletes in 2024. And, of course, in nothing less than denim and patriotic blue, red and white. Sarah Hirshland, CEO of the U.S. Olympic & Paralympic Committee: "This iconic clothing serves as a symbol of unity and inspiration for our team and the millions of fans who will be cheering them on." One outfit is not enough: the opening ceremony will be celebrated in a sporty blazer, Oxford shirt and jeans, while for the closing ceremony there will be a motorcycle jacket, polo shirt and, who would have thought it, jeans. The actual sportswear for the games also comes from Ralph Lauren.

The Jamaican jerseys from Puma are a true homage to the country. Not only do they shine in the national colors of green, black and gold, they also combine fashion with speed. The perfect uniform for the home country of Usain Bolt, the fastest man in the world. Puma CEO Arne Freundt explains: "The cut lines have been strategically placed to emphasize the athletes' physique while providing an eye-catcher that highlights the beauty of anathlete in motion." Performance is not neglected either: Puma has used a unique jacquard fabric that ensures better heat dissipation and breathability. Thermoadapt technology regulates body temperature, which supports optimal performance.

Sport and tuxedos? Berluti proves how well they go together with its sporty, elegant opening ceremony suits for the French Olympic team. The luxury brand, which belongs to sponsor LVMH, combines royal blue with a new interpretation of the national colors. The blue, white and red ombre color gradient not only adorns the lapels of the tuxedos, which are iconic for Berluti, but also all of the French athletes' uniforms. The Olympia 2024 outfit is completed with plain trousers or a wrap skirt, sneakers or moccasins and a handkerchief or scarf in a matching color combination.

Haiti is also making a strong statement at the opening ceremony. The Stella Jean label has designed impressive outfits for the small team of just 12 athletes. These looks, inspired by the art of Haitian painter Philippe Dodard, combine bold prints on skirts or slim pants with sleeveless blazers made from recycled fabric and traditional Haitian guayabera shirts. A striped shirt and a printed scarf round off the stylish overall look and represent Haiti's rich culture in Paris.

Lululemon is making a real statement for adaptability with its jerseys for Canada this year. The jerseys are designed to support different body shapes and abilities and come with features such as magnetic zippers, pull-on loops and tactile touch aids. Highlight of the set: Two adaptive styles - the Seated-Fit Carpenter Pants and the Seated-Fit Packable Rain Ponchos - designed specifically for maximum comfort and performance while seated. And of course, the design is also a real eye-catcher: a combination of nature, art and architecture, from maple leaves to northern lights, embedded in the national colors red and white, forms a true Canadian uniform.