Marcus Meyer is a distinguished leader in the sports and digital innovation sectors, renowned for his pioneering work in eSports and exergaming. As the CEO of THE TRCK GmbH, based in Munich, he oversees the development and operation of a groundbreaking exergaming gym chain that integrates gamification and physical exercise to create engaging fitness experiences. Prior to this role, Marcus served as Managing Director at Force of Disruption GmbH, where he led initiatives that merged pop culture communities into active sports communities, emphasizing the convergence of gaming and physical activity. His tenure as Head of Business & Advertising Innovations at Sport1 GmbH was marked by the development of the company's eSports product strategy, the establishment of the UNILEAGUE eFootball, and the creation of the first eSports degree program at the Sportbusiness Campus. Marcus's expertise extends to consulting for major events such as ISPO Munich, IAA MOBILITY, and IFA, focusing on exergaming, eSports, and gamification products. He also serves as the spokesperson for the eSports working group at the Association for Sports Economics and Sports Management (VSD e.V.), highlighting his commitment to advancing the eSports industry. Under his leadership, THE TRCK GmbH is set to launch its first pilot project in Berlin's Bikini area, aiming to revolutionize the fitness industry by combining gaming elements with physical exercise to address widespread physical inactivity. Marcus Meyer's visionary approach continues to drive innovation at the intersection of sports, technology, and community engagement.