Florian Joeckel was born in Stuttgart in 1976, grew up on Lake Constance and has been a Frankfurt native since 2001. Trained businessman, concert agent, music & sports manager, placemaker & property developer. Big fan of cycling, Eintracht and Frankfurt in general. Voluntarily involved in TAB e. V. as well as urbanstreetart, promoting culture and sport as chairman of stabil e. V.. Founder of Massif Central, the guilty76 racing team & the associated guilty76 street guerilla. Initiator of Frankfurt Secret, the bi-annual order shows & trading days as well as MGC24, Frankfurt's first digital and gaming conference. To balance things out, second home on the Côte d'Azur and travel enthusiast: End of the World destinations, preferably Patagonia. Managing Director & Curator of Massif Central Projektgesellschaft mbH. CEO of VS Vogel Strauss im Bethmannhof GmbH and guilty76 Artist Management. Partner of guilty76 AAA. Chairman of the board of stabil e. V., member of TAB e. V. and Stoppomat e. V.