Brandwave BrandLAB: The status of sustainability

Progressive brands build sustainability into their core. They are authentically sustainable, and consumers care. Sustainability is no longer a USP. It is no longer a motivator. It is a hygiene factor that consumers expect as a baseline. What does this mean for marketing? What does this mean for greenwash and greenhush? Hosted by Brandwave, one of the worlds leading marketing consultancies. this BrandLAB interactive panel brings together leading Founders, CMOs and CEOs on stgae to discuss the challenges facing sports and outdoor brands as we move into a purpose-led business 4.0 where sustainability is no longer an identifying factor but a must have.