SMM | Popularity Study 2024 - Popularity as the basis for the economic success of clubs & brands

  • Monday, December 02, 2024
    12:25 - 12:50
    Add to Calendar2024-12-02 12:25:002024-12-02 12:50:00SMM | Beliebtheitsstudie 2024 – Beliebtheit als Grundlage für ökonomischen Erfolg von Clubs & MarkenRoom 14bIspo.comEurope/Berlinpublic
  • Event location
    Munich Trade Fair Center, Internationales Congress Center München, Room 14b
  • Event
    ISPO Munich 2024
  • Discussion
    German
  • Topic
    Brand & supplier strategies
  • Track / Segment
    Sport Marke Medien
The popularity study on the Bundesliga conducted by SLC Management with a total of over 30.000 fans surveyed reveals the emotionalised levers of popularity for clubs, sponsors and the media. But what is the connection between popularity and commercial success?
  • Carsten Cramer
    Carsten Cramer
    CEO
    Borussia Dortmund 
  • Event Speaker Default Avatar
    Christian Falk
    Head of soccer
    BILD-Gruppe
  • Event Speaker Default Avatar
    Maximilian Madeja
    CEO
    SLC Management
  • Event Speaker Default Avatar
    Prof. Dr. Andreas Fürst
    Strategic marketing
    Friedrich-Alexander Universität Erlangen-Nürnberg
  • Event Speaker Default Avatar
    Rouven Kasper
    Chief Marketing & Sales Officer
    VfB Stuttgart
  • Event Speaker Default Avatar
    Stefan Mennerich
    Director Media & Communications
    FC Bayern München