SMM | Juventus Football Club: The Bianconeri Capture Children's Hearts with Animation Series  

  • Monday, December 02, 2024
    10:15 - 10:40
    Add to Calendar2024-12-02 10:15:002024-12-02 10:40:00SMM | Juventus Fussballverein. Die Bianconeri erobern die Herzen der Kinder mit einer AnimationsserieGround floor (Foyer)Ispo.comEurope/Berlinpublic
  • Event location
    Munich Trade Fair Center, Internationales Congress Center München, Ground floor (Foyer)
  • Event
    ISPO Munich 2024
  • Lecture
    German
  • Topic
    Overall
  • Track / Segment
    Sport Marke Medien
As the first European football club, Juventus Turin has launched its own animation series for children and teenagers. Despite high production costs, the Italian record champion aims to build a sustainable business model around the club mascot Jay and his friends. How does Juventus win the young target audience for itself? What measures are being taken? What role does the animation series play in the overall strategy?  
  • Event Speaker Default Avatar
    Daniele Lunazzi
    Head of Product Marketing
    Juventus Football Club