SMM | FC Bayern Munich: "Mia san mia" in women's football

  • Monday, December 02, 2024
    10:15 - 10:35
    Add to Calendar2024-12-02 10:15:002024-12-02 10:35:00SMM | FC Bayern München: «Mia san mia» im Frauenfußball Ground floor (Foyer)Ispo.comEurope/Berlinpublic
  • Event location
    Munich Trade Fair Center, Internationales Congress Center München, Ground floor (Foyer)
  • Event
    ISPO Munich 2024
  • Lecture
    German
  • Topic
    The future of women's sport
  • Track / Segment
    Sport Marke Medien
FC Bayern's women's team also characterises the Google Pixel Bundesliga with its sporting dominance. Are these successes also reflected in marketing and commercialisation? What developments have been made so far and what are the aims for the future? How is a unique position being sought for the sponsoring partners?
  • Bianca Rech
    Bianca Rech
    Director of women's football
    FC Bayern