Proximity, Activation, Fan Engegement – How Do We Create a Lively Community?

If you want to see the sport of tomorrow, you need innovative products. Futuristic approaches and tools completely rethink movement and customer experience. Who are the ‘game changers’ in this new customer environment that involvse the fan in a different way, makes training more inert or combines staying on with staying in? This 360° walkaround leads us to interesting examples of what is already possible today...