Sports Business/01/17/2018

Horsefeathers strengthens cooperation with Pro Snowboarder Halldór Helgason

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The Czech brand Horsefeathers and the Icelandic pro snowboarder Halldór Helgason will cooperate more closely in the future. The 27-year-old, like his brother Eiki, will join the Horsefeathers Global Team. The brand atrip apparel, which he founded in 2015, will be sold as “Horsefeathers atrip line by Halldór Helgason“ from 2018/2019.

Author: Joscha Thieringer

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Halldór Helgason leans on his snowbooard — Halldór Helgason joins the Horsefeathers global team.
Image credit: Horsefeathers

If you put Halldór Helgason on a snowboard, it's not only fun for him but also for the spectators. The extroverted Icelander, who won the gold medal in the big air contest at the Winter-X-Games 2010 in Aspen, has a lot of fans worldwide.

Together with Stigma Distribution, which belongs to Horsefeathers, Halldór Helgason founded the brand atrip apparel in 2015. Due to the great success, Horsefeathers has now tied the Icelander closer to itself, announced the Czech brand.

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Halldór Helgason launches new clothing line

The new “Horsefeathers atrip line by Halldór Helgason“ is due to be launched in the autumn of 2018. It will consist of three jackets, bib and regular snowboard pants, technical hoodie and a selection of streetwear and accessories.

“I'm so stoked on this new set up with Horsefeathers. It's one of the few remaining rider owned clothing brands who have full control of what they are doing and who want to give back to snowboarding.“

Halldór Helgason, Pro Snowboarder

“This isn’t only a business relationship, as Halldór is a part of the Horsefeathers family for us. Halldór is making snowboarding fun and that's something we can totally relate to!“

Tomas Koudela, Head of Sales & Marketing at Horsefeathers

You will find Horsefeathers as an exhibitor at the ISPO Munich 2018 in hall B4, booth 222.

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Author: Joscha Thieringer

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