Winter sports are fighting for their customers of tomorrow — a panel of experts answer the most important questions: How can children be persuaded to take up skiing? How can ski resorts be made more attractive? What new target groups are there?
For 15 years, K2 Sports has been involved in the fight against breast cancer with campaigns, events, and the pink ribbon on products. The total amount donated is impressive.
Is sponsoring biathletes worth it for their outfitters and what do the athletes get from their outfitters? ISPO.com shows what the deals between outfitters and athletes look like.
Is the topic of outdoor out with consumers? No, says Tim Wahnel, authorized signatory of Outdoor-Profis. But after the big hype of 2010, the industry has to face new challenges.
