Career

Harald Siebold was Head of Sales for Germany at Armani. Here, he explains his switch to a premium outdoor brand.

Adidas is on a winning track. This can also be seen in the award for the sporting goods manufacturer’s chief brand officer. The jury’s reasoning.

Dream job: Business consultant in the sports industry? To really help manufacturers to succeed, strategy experts require plenty of insider knowledge and must be able to think outside the box. Here are five characteristics that a good consultant absolutely must possess.

As part of a new series, ISPO.com is introducing the movers and shakers of the sports business and their jobs. “My sports job,” part 4: Raphael Brinkert is founder of Jung von Matt/sports.

At the Bundesliga kick-off: Digital game analysis is taking on an ever-more important role in professional soccer. How crucial the new tactical experts really are.